The LinkShare Golden Link Awards are recognized as a sign of achievement in performance marketing. This year LinkShare received hundreds of nominations – the most ever. The awards were given today in New York. They were presented by members from one of the funniest comedy troupes working today, the Upright Citizens Brigade.
I founded Vertive, Inc. in May 2003 in Palo Alto, CA. In Jan of 2004 my family and I moved to Austin, TX. I had gone to the University of Texas and graduated in May 1986. I had always liked Austin and we thought it would be a good place to raise a family and [...]
The Beginning
Affiliate marketing largely began with niche and community Websites adding affiliate links to promote specific merchants or products. In the case of Amazon, any Website could add a “virtual bookstore” to their Website by joining and using Amazon’s Associate (Affiliate) Program.
Steve Schaffer, Founder & CEO of Vertive Inc, discusses Offers.com and the exciting future of Vertive, Inc.
Performance Marketing industry leaders discuss how to work together to create long-term partnerships.
Industry leaders discuss the opportunities that exist in affiliate marketing.
Some of the top industry leaders talk about the necessity of creating long-lasting partnerships.
Steve and a group of panelists discuss how to best provide incentives for affiliates.
Steve shares effective ways to work with affiliates that do search marketing.
Industry leaders examine the current state of the affiliate performance marketing industry and discuss the evolution of the industry.
Steve Schaffer is an Internet strategy and performance marketing thought leader. He is founder & CEO of Vertive, Inc., the publisher & creator of Offers.com. Read More