LinkShare 2010 Golden Link Awards Winners

The LinkShare Golden Link Awards are recognized as a sign of achievement in performance marketing. This year LinkShare received hundreds of nominations – the most ever. The awards were given today in New York. They were presented by members from one of the funniest comedy troupes working today, the Upright Citizens Brigade.

Welcome to my Blog – Schaffer.com

I founded Vertive, Inc. in May 2003 in Palo Alto, CA. In Jan of 2004 my family and I moved to Austin, TX. I had gone to the University of Texas and graduated in May 1986. I had always liked Austin and we thought it would be a good place to raise a family and [...]

Performance Marketing – History and Opportunity

The Beginning
Affiliate marketing largely began with niche and community Websites adding affiliate links to promote specific merchants or products. In the case of Amazon, any Website could add a “virtual bookstore” to their Website by joining and using Amazon’s Associate (Affiliate) Program.

LeadsCon 2010 – Interview

Steve Schaffer, Founder & CEO of Vertive Inc, discusses Offers.com and the exciting future of Vertive, Inc.

Affiliate Summit 2010 West – Panel Moderator and Presenter

Performance Marketing industry leaders discuss how to work together to create long-term partnerships.

Ad:Tech New York 2009 – Panel Moderator and Presenter

Industry leaders discuss the opportunities that exist in affiliate marketing.

Affiliate Summit 2009 East – Panelist and Presenter

Some of the top industry leaders talk about the necessity of creating long-lasting partnerships.

Google Affiliate Network Client Summit – Panelist

Steve and a group of panelists discuss how to best provide incentives for affiliates.

LinkShare University at Symposium East 2009 – Presenter

Steve shares effective ways to work with affiliates that do search marketing.

Affiliate Convention 2009 – Panelist

Industry leaders examine the current state of the affiliate performance marketing industry and discuss the evolution of the industry.