Steve Schaffer, along with other industry leaders, discussed how to make performance marketing work with practical solutions.
How can marketers get the most from their budgets in a difficult economic climate? We’ll explore how to attain more from a smaller budget via performance marketing with practical, tactical solutions. We’ll look at the pros and cons of allocating dollars to performance marketing and we’ll discuss what technological innovations are coming to the performance marketing space that will maximize budgets and minimize challenges. We’ll discuss:
* The definition of performance marketing
* The value proposition of paying only for results
* Associated risks with performance marketing
* Innovation in performance marketing
* Outlook for performance marketing for brands
Attendees will learn:
* Practical and tactical ways to incorporate performance marketing
* Pros and cons of allocating dollars to performance marketing
* What technologies and innovations are coming to the performance marketing space. What tools/technologies/techniques you should be aware to help make your job easier
* How brands are using performance marketing
Panel Members:
Neil Strother, Analyst, Forrester Research
Steve Schaffer, Founder and CEO, Offers.com
Jarvis Mak, Senior VP, Global Research and Insights Director, Havas Digital
Peter Bordes, CEO, MediaTrust
Kelly Powers, Senior Manager, Customer Acquisition, Zazzle
“Affiliate programs will scale better if they are paid equally to other customer acquisition channels”